MEET MADELEINE

Background

I was raised in a restaurateur-family and studied to become one of the first ever Swedish sommeliers. In 1993 I won “The Most Promising Sommelier in Scandinavia” contest which was followed by scholarships and intense travels throughout the world’s vineyards on fascinating wine studies.

My trip around the world was the catalyst for my passion for wine and a move to South Africa in 1997 allowed me to combine my studies at the Cape Wine Academy with managing a restaurant and sommelier department at a five-star Relais & Château hotel in the heart of the wine-lands.

Business

On my return to Sweden I completed my WSET Diploma with Honours (I now lecture on the same course), set up my wine consultancy and established and managed the Swedish branch of Wines of South Africa (WOSA).

From 2004 to 2007, I worked as a wine buyer at Systembolaget, the Swedish alcohol retail monopoly, where Italy, Austria, South America and South Africa were among my buying responsibilities. Thereafter, I became Quality and Product Development Manager for Prime Wine Group, a major Nordic importer, working with winemakers and wine producers all around the world.

Master of Wine

In 2008, I became a Master of Wine and am one of only two MWs in Sweden. There are just 300 in the world with this qualification; the pinnacle of achievement in wine expertise. This honour followed shortly after my thesis on “The effect of altitude on Malbec in Mendoza”, received the Quinta do Noval Award for best dissertation.

Personal

I am married with two children and live in Hammarö, situated between Stockholm and Oslo. I enjoy travelling, cooking, family activities and the outdoor life.